Web Survey Bibliography
As market researchers with a qualitative focus, our aim is to explore and understand both the rational and the emotional drivers that move consumers and shape their behavior. This requires that we get close to the consumers reality, which today is increasingly both online and offline – and therefore our research takes place online as well as face to face.
Research showed us that face to face and online research offer different advantages and requirements regarding the use of certain techniques and the respective kinds of outcome. We consider these differences as a great chance if both kinds of research are implemented and combined skillfully – but also as problematic if ignored.
So far, the necessity or usefulness of online research is justified almost entirely pragmatically: E.g. it reaches immobile target groups, offers flexibility for moderators and clients and for some – especially younger or professional target group – it is the familiar means of communication. We however think that it is important to also consider the methodological and content-based specialties and advantages of online research. We therefore explored the differences between the progression and results of online and face to face research more systematically and qualitatively by conducting four focus groups, two online and two face to face, with identical questions and similar questioning techniques. Our analysis showed that different subjects, stimulus materials and questioning techniques are more or less appropriate and successful in either form of group discussion. It also revealed clear differences in mode and content of answers, e.g. that different results are gained regarding the openness to express ones opinion and the kind of emotional involvement. Thus, the question whether it is more appropriate to conduct qualitative research online or face to face can only be answered by considering the topic and the desired results. For more complex research designs online and face to face research can complement each other in an iterative research process.
Conference homepage (abstract)
Web survey bibliography (4086)
- Comments on the Articles (2) - A Failure to Communicate; 2009; Tucker, C.
- Reply to Fahimi et al Comments; 2009; Boyle, J., Bucuvalas, M., Piekarski, L., Weiss, A.
- Zero Banks: Coverage Error in List Assisted RDD Samples; 2009; Boyle, J., Bucuvalas, M., Piekarski, L., Weiss, A.
- Combining Data from Probability and Non-Probability Samples Using Pseudo-Weights; 2009; Elliott, M. R.
- Respondent-Oriented Interaction Design Reduces Item Nonresponse in Internet Surveys; 2009; Kaczmirek, L.
- Panel Discussion: Does Mixed Mode Help Us Increase Response Rates?; 2009; Kaczmirek, L.
- Applying theory to structure respondents' stated motivations for participating in web surveys; 2009; Han, V., Albaum, G., Wiley, J. B., Thirkell, P.
- The Collected Works of Robert M. Groves, 6 Book Set (Wiley Series in Survey Methodology); 2009; Groves, R. M.
- Complex Surveys: A Guide to Analysis Using R (Wiley Series in Survey Methodology); 2009; Lumley, T. S.
- Applied Survey Methods: A Statistical Perspective (Wiley Series in Survey Methodology); 2009; Bethlehem, J.
- Increasing the use of e-consultation in primary care: Results of an online survey among non-users of...; 2009; Nijland, N., van Gemert-Pijnen, J. E. W. C., Boer, H., Steehouder, M. F., Seydel, E. R.
- Web-based survey attracted age-biased sample with more severe illness than paper-based survey; 2009; Klovning, A., Sandvik, H., Hunskaar, S.
- How To Get Paid Taking Surveys In Your Spare Time!; 2009; Magwood, R.
- Choosing Between Internet and Mail Survey Modes for Choice Experiment Surveys Considering Non-Market...; 2009; Boye Olsen, S.
- Disability and Self-Management Practices of People with Bipolar Disorder: A Web-Based Survey ; 2009; Depp, C. A., Stricker, J. L., Zagorsky, D., Goodale, L. C., Eyler, L. T., Patterson, T. L., Lebowitz...
- Social Attitude Differences between Internet Users and Non-users; 2009; Robinson, J. P., Martin, S. P.
- Online Election Surveys: Keeping the Voters Honest? ; 2009; Gibson, R., McAllister, I.
- A recipe for effective participation rates for web-based surveys ; 2009; Bennett, L., Nair, C. S.
- Empirical Evaluation of Web Survey Software Tools: Powerful or Friendly?; 2009; Vehovar, V., Berzelak, N., Lozar Manfreda, K., Horvat, T., Debevc, M.
- Qualitative Research via Internet: Asynchronous Online Discussions and the Use of WebCT; 2009; Giatsi Clausen, M., Nicol, M., Gill, J.
- Representativeness of Mobile Internet Surveys - A comparative study of CAMI vs. CATI ; 2009; Maier, U., Neubarth, W., Grosser, A., Hombach, A.
- The use of online data-collection in financial services market measurement research : the FRS experience...; 2009; Cooke, M., Watkins, N.
- Using flash type questions – stroke of luck or curse for data quality?; 2009; Laufer, S., Klapproth, U., Noll, S.
- Pause Mechanism in Complex Online Surveys; 2009; Milewski, J.
- Response Formats in Cross-cultural Comparisons in Web-based Surveys; 2009; Thomas, R. K.l, Terhanian, G., Funke, F.
- Generic or Project-Specific Mail? – The Influence of Invitations on Response Behaviour in the...; 2009; Schroll, S.
- Relevance Of Health-Related Online-Information In Offline- And Online-Samples; 2009; Stetina, B. U., McElheney, J., Lehenbauer, M., Hinterberger, E., Pintzinger, N., Kryspin-Exner, I.
- Data Collection online: Can do, must (not) do, Should do; 2009; Diesner, J., Gadeib, A., Lüttschwager, F., Sassinot-Uny, L.
- Three Different Designs of Type Ranking‐Questions; 2009; Sackl, A.
- Usability of Mobile Surveys; 2009; Tarkus, A.
- Gay and Lesbian People: The Use of Online Communication Services; 2009; Lehenbauer, M., Stetina, B. U., Kryspin-Exner, I.
- An Online Study on Coping with Anxiety and Disease-Specific Internet Use in Panic Attack Sufferers; 2009; König, D., Hiebler, C., Kryspin-Exner, I.
- Distortion of demographics through technically induced dropout in restricted online surveys; 2009; Voracek, M., Stieger, S., Goeritz, A.
- An Internet-based Study on Coping with Illness and Attitudes towards Online Health Care in Cancer Patients...; 2009; Setz, J., König, D., Kryspin-Exner, I.
- WebEXEC: A Short Self-Report Measure of Executive Function Suitable for Administration via the Internet...; 2009; Buchanan, T., Heffernan, T. M., Parrott, A. C., Ling, J., Rodgers, J., Scholey, A. B.
- Let's go formative: Continuous student ratings with Web 2.0 application Twitter; 2009; Burger, C., Stieger, S.
- Don't know and no opinion responses in Web surveys; 2009; Mechling, J., Baker, R. P., Couper, M. P.
- Mixed Methods in Online Research; Conceptualisation and Future Research Agenda; 2009; Koller, M., Sinitsa, E.
- Market Research Online and Offline - Differences in output and processing of Qualitative Online and...; 2009; Knorr, H., Krischke-Ramaswamy, M.
- Informal Learning in Virtual Communities. Individual Practice between Information Retrieval, Observation...; 2009; Kahnwald, N.
- Self-Efficacy Of Online Health Seekers; 2009; Stetina, B. U., Schramel, C., Lehenbauer, M., Schawill, W., Kryspin-Exner, I.
- Volumetric Forecast based on Online Access Panels; 2009; Rodenhausen, T., Drewes, F.
- How representative are sentiments expressed in social media for the marketing target audience? A comparison...; 2009; Jarchow, C., Thomas, J.
- SNB - Social Network Barometer; 2009; Drosdow, M., Geißler, H.
- Payments via Paypal as an Incentive in Online Panels; 2009; Goeritz, A., Wolff, H.-G., Goldstein, D. G.
- Advertising Effects of Online Video Ads; 2009; Wolf, M., Schönfeldt, J.
- Online election forecasts; 2009; Faas, T., Geißler, H.
- Propensity Score Adjustment for Web Survey of Voting Behavior: A Case in Japan; 2009; Kobayashi, T.
- Why Do I Use the Social Web?” Exploring the Motives of Active and Passive Users via Focus Groups...; 2009; Jers, C., Taddicken, M., Schenk, M.
- Diffusion of Mobile Services Adoption in Taiwan; 2009; Doong, H.-S., Wang, H.-C.